How important is LinkedIn for insurance agencies?

LinkedIn is a mecca for B2B information and interaction. CEOs, CFOs and HR professionals are on it. Your current and future clients are on it. And perhaps even your competition. To ignore this prolific network would be a huge mistake.

On the fence?

Many independent insurance agencies are hesitant to jump into LinkedIn and use it to enhance their brand and business. Perhaps they see it as a job search tool, or a recruiting tool, or something “other” businesses and industries participate in. But nothing could be further from the truth.

As a specialized benefits consultant, you have the power to make a big difference for your clients that goes well beyond their benefits plan and policy. You work with organizations to improve the quality of their offerings, the culture of their companies, and the health of their employees.

You know that better benefits mean better employee recruitment, retention, and engagement, and that a strategic approach to benefits can help reduce operating costs, turnover, absenteeism, and presenteeism.

But if you’re not talking about these things online, you’re missing a HUGE opportunity to convey the extent of your capabilities, what makes you different, and how you’re improving the health of your clients and their businesses every single day.

You’ve got to put yourself out there. You’ve got to be seen. You’ve got to talk about the creative things you’re doing and the successes you’re seeing as a result.

It’s time to jump off

LinkedIn doesn’t just help you establish yourself as a knowledgeable, experienced professional. When used correctly, it does many other things, including:

  • increase brand awareness
  • build trust and credibility
  • strengthen client relationships
  • expand your professional network
  • introduce you to like-minded industry leaders and potential clients
  • generate interest, curiosity and potential leads

The key here is consistency. You can’t hop on LinkedIn once every three months and expect it to magically work. Like anything else, you’ve got to put in the time and effort to make it work. Lucky for you, there are a whole lot of people in this industry who won’t commit to doing this. Which means you can quickly differentiate yourself within the field.

But it won’t be this way forever. Eventually, even those who are resisting will realize the importance of participating. Don’t wait for your competition to beat you to the punch? If you’re still sitting on the fence, the only thing you’ll be is stuck.