Creating a social media campaign in HubSpot lets you group marketing assets and content. Here’s how you can start creating your social media campaign in HubSpot.
HubSpot’s campaign tool lets you group related marketing assets and content together, so you can measure how effective your collective marketing efforts are for that campaign.
For example, let’s say you want to promote a new service offering, so you think about the audience, where they spend time, the tools you have available to create content, and the tools you have to share the content.
You decide to do some social posts with accompanying graphics, send a sequence of emails, write a blog post, add a CTA to your blog posts and website, and create a pop-up for your website.
All those items make up a campaign and can be tracked together in HubSpot under the Campaigns tool.
To create a social media campaign in HubSpot:
- In HubSpot, navigate to Marketing > Campaigns.
- On the upper right-hand corner of the screen, click Create campaign.
- Configure your campaign:
- Name your campaign
- Assign an owner
- Set a start date
- Choose a color to organize and identify your campaign
- Use a goal to summarize your campaign’s objective
- Specify an audience to target
- Select a currency, set a budget, and enter an amount to spend
- Add any additional notes
- Click Create to create your campaign.
After creating your campaign, add each of your assets to the campaign either as you create each item or you can retrospectively connect them to the campaign.
For example, an email can be added to a campaign as you create the email. Under the Settings tab, select the Campaign from the dropdown menu.
If your email has already been published, you can edit the campaign from the Action menu at the top of the page.
Or you can start from the Campaign tool under the Marketing menu, select your Campaign, and click Add assets. You can add all available assets from here, such as blogs, emails, ads, forms, calls-to-action, landing pages, etc.
For more details on creating a campaign in HubSpot, visit the HubSpot Knowledge Base article for creating campaigns.
How about if we link these articles of ours to the HubSpot knowledge base article for further details? https://knowledge.hubspot.com/campaigns/create-campaigns
How about expand on this idea a bit and give some examples on how to track and use the data.
Like offer an example story: You want to promote a new service offering so you think about the audience, where they spend time, the tools you have to create content and the tools you have to share the content.
You decide to do some social posts with graphical cards. Send a sequence of emails. Write a blog post. Add a CTA to the blog post and to your website. Create a pop-up for your website.
All those make up a campaign and can be tracked together.