How does the use of soft language undermine your transfer of confidence?

Subordinate language underminds your credibility and confidence. Create a sense of confidence by replacing soft language with implying that you're allowing your client the opportunity to learn and move forward. 

• Understand how the use of soft language can undermine your transfer of confidence toward prospects and existing clients.
• Subordinate language can undermine your credibility and confidence by implying that the client is more important than you.
• Replace soft language by creating a sense of well-deserved confidence that shows your clients the opportunity to learn as well as move themselves forward.