Why do you call vendors “friendors”?

We call our vendors "friendors" for a few reasons.

We want to distinguish between agencies and vendors for a variety of reasons, but “vendor” feels cold and distant. “Partner” offers implied vetting and promotion, but the vetting and assessment is the responsibility of each agency to determine effectiveness for their circumstances. 

We’re a friendly bunch and like to think everyone who works with us and attends our conference is a friend. So “Friendor” felt like just the right place to land. 😀