Why is only working on referrals not the best approach for my agency?
Working on referrals can pull your business backward. Make your own opportunities by only working on referrals you specifically request. This allows you to approach clients at the right time and fit them into your overall growth strategy.
- Only working on referrals can pull your business backward.
- Change your approach to "I only work on referrals requested from clients and centers of influence." This makes sure that you approach clients at the right time and allows you to know that they are the right fit for your overall growth strategy.